Ever wondered what LinkedIn would be able to offer when they fully adopted generative Artificial Intelligence (AI) and released it to their 900 million users?
Technology continues to evolve. AI has become an essential part of the business world, helping individuals and organizations.
It’s certain that the one platform bringing the two together has a huge potential deploying AI on a larger scale.
That said, you don’t even have to wait until they actually do so. Here are five ways to leverage tools like ChatGPT in order to enhance your experience and profile on LinkedIn.
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Summary: How to use LinkedIn more effectively with AI
- Optimize your LinkedIn profile with AI
- Artificial Intelligence for deeper job search
- Networking and Outreach via AI
- Artificial Intelligence for content creation
- Skills Development and Learning Tracks via AI
Written by Jeroen
Founder Preppally
April, 25, 2023
Optimize your LinkedIn profile with AI
The first one we cover is pretty obvious: building and optimizing your LinkedIn profile. With millions of users competing for the attention of recruiters, it is essential to have a profile that highlights your skills and experience.
Once you know the right frameworks to follow in order to showcase your experience, leveraging Artificial Intelligence to optimize your bullets is child play.
AI-powered tools such as ChatGPT can help you optimize your LinkedIn profile by suggesting keywords, job titles, how to use action-focused words, rewrite your experience and make your profile more snackable.
Alternatively, you can use our own experience bullet point AI tool to write down your experience and summarize it for your LinkedIn elevator pitch with our LinkedIn AI tool.
What the LinkedIn Product Team should do: Automatically provide recommendations to users when they are filling in or updating their profile in order to improve their copywriting.
Artificial Intelligence for deeper job search
One of the significant benefits of LinkedIn is the ability to discover job openings that match your skills and experience. LinkedIn offers powerful filters allowing you to specify your search.
The issue with searching and filtering for jobs is that you need to understand what you are looking for. In order to know for which jobs you might qualify as a next step, you can use a Career Path Tool or you can leverage ChatGPT in order to get ideas for companies, job titles, industries etc.
You should start using these tools in order to get inspiration and broaden your search and understanding of what is out there fitting your profile.
What the LinkedIn Product Team should do: Automatically scrape user profiles and provide job recommendations. Make it easier to see clear paths for users who want to pivot their career based on their searches and previous experience.
Networking and Outreach via AI
LinkedIn is a powerful tool for networking and building professional relationships. Nevertheless, most people find networking hard, awkward and not something they feel comfortable with.
It can be challenging to either know who to connect with and write a first message that actually leads to a conversation. Using AI-powered tools such as Crystal can help you analyze an individual’s personality type and help you personalize your message.
What the LinkedIn Product Team should do: Automatically provide recommendations on how to rewrite messages in order to get more responses, provide recommendations based on the person’s personality and provide the ability to recommend contacts and groups on the goals of your outreach.
Artificial Intelligence for content creation
Creating engaging content that resonates with your network is essential for building your personal brand on LinkedIn. However, generating content can be time-consuming (I can guarantee it is!).
Different AI-powered tools such as Copy.ai can help you generate headlines, descriptions and call-to-actions. It will allow you to save time while creating content.
Still, it will be (in my personal opinion) extremely important your content (and messages) stays authentic, real and expresses your passions. AI will never be you (I hope) and it’s important you use it to support – not to replace yourself.
What the LinkedIn Product Team should do: Automatically recommend topics that are in line with the content of the content creator and that are trending. Provide recommendations in terms of call-to-action to increase engagement.
Skills Development and Learning Tracks via AI
LinkedIn offers a wide range of course and learning paths that can help you develop new skills and advance your career. One might say they have so much content, it’s hard to identify the right courses to take.
By leveraging AI, you can get personalized recommendations based on your skills and experience in order to make it easier to find relevant content to your career goals. And also here, LinkedIn can play a bigger role.
What the LinkedIn Product Team should do: Automatically recommend courses in line with someone’s experience and skills. Adapt their content to the right format for the reader. Provide shorter content (and summaries) from their courses to activate daily learning.
How Preppally can help you stand out on LinkedIn
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Written by Jeroen
Founder Preppally
April, 25, 2023
