1. Tailor your resume and cover letter
2. Network and build relationships (most important!)
3. Optimize your LinkedIn profile

Your resume and cover letter are the first impressions that you make on potential employers. Whatever the internet says – yes, they are still relevant. So it’s important to make them count! If you are unable to put in the effort to write a one page cover letter, you won’t give your potential employer the best impression about your motivation.

When applying to marketing and sales roles at top companies, it’s crucial to tailor your resume and cover letter to the specific job and company. This means highlighting relevant experience, skills, and achievements that align with the requirements and values of the company.

To start, carefully read the job posting and make a list of the required skills and qualifications. Then, review your own resume and cover letter and see how you can highlight your relevant experience and skills. Be sure to use specific examples and quantify your achievements whenever possible.

Use the situation-behaviour-impact framework to quantify your results. 

It’s also a good idea to research the company and its culture to understand what they value in employees. Incorporate language and themes from the company’s website and mission statement into your resume and cover letter to show that you understand and align with their values. 

No one likes to hire a stranger – so don’t be one. Make it seem like you are already completely part of their culture by taking their language.

Useful resources:

• Resume templates

I cannot stress it enough: network, network and network.

Networking will be a powerful tool in your job search, especially when it comes to landing interviews at top companies. Reach out to people in your network who work at the companies you are interested in or who know someone who does. Inform them of your job search and ask if they have any advice or could introduce you to relevant contacts.

Make sure to follow the right principles when reaching out to someone – you don’t want to only ask, you also want to give back. Too many people are quite ‘stalking’ when they reach out and often people working at these top tech companies get multiple requests per day. Make it interesting for them to help you.

In addition to networking, building relationships with tech company professionals and potential employers can also increase your chances of getting an interview. Attend industry events, start-up events, join relevant professional organizations, and participate in online communities and forums to meet people in your field and establish relationships.

Websites such as Reddit and applications like Fishbowl are a great start in the case you are looking for online communities to join!

Your extended resume is online. In today’s age, it’s essential to have an up-to-date and professional LinkedIn profile. This is especially true when it comes to marketing and sales roles, as LinkedIn is a popular platform for recruiters and hiring managers to find candidates.

Your online presence matters! Make sure to include a strong headline, summary, and relevant experience on your LinkedIn profile. Use keywords that align with the job and company you are targeting, and highlight any achievements or awards you have received.

You want your LinkedIn profile to be an extension of your resume – make sure to be consistent. Follow these best practices to make your LinkedIn profile stand out.

You can also use LinkedIn to connect with professionals at the companies you are interested in and showcase your skills and experience through articles, posts, and participation in relevant groups.

Once you land an interview – prepare for it!

In this article you can find multiple tips in order to prepare to answer job interview questions in 2023.

Prepare yourself and showcase your technical skills, commercial experience and be aware that top companies like Google, Meta, Amazon, Microsoft and Tesla often value soft skills as much as hard skills!

Other useful resources:

• Preppally’s free LinkedIn video course

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