Whenever you interact on LinkedIn, your profile picture and tagline are shown. In order to get noticed, you have to make this tagline attention grabbing. People will visit your profile when your tagline makes you standout, is helpful and insightful and has an intriguing element to it.
The standard tagline on LinkedIn is your current position, but you can edit the tagline to be more helpful and value generation. Let it work for you!
Consider it similar to the title of a news article, when skimming through a news website, the titles of the articles will most likely determine if you click on them to discover more or if you just scroll over them.
A couple of good examples are the ones of “I see trends before they happen” (Rocco Strydom) or “Building a portfolio of one-person businesses to $5M in revenue” (Justin Welsh).
These immediately show you what value these individuals create as or can bring to their profile visitors.
Next to this, make sure your profile picture is aligned with the culture of the type of company you want to apply to and your cover photo is representing your interests and brand. Include what you are passionate about, what value you bring, what skills you master and how visitors can discover more.