Whenever you interact on LinkedIn, your profile picture and tagline are shown. In order to get noticed, you have to make this tagline attention grabbing. People will visit your profile when your tagline makes you standout, is helpful and insightful and has an intriguing element to it.

The standard tagline on LinkedIn is your current position, but you can edit the tagline to be more helpful and value generation. Let it work for you!

Consider it similar to the title of a news article, when skimming through a news website, the titles of the articles will most likely determine if you click on them to discover more or if you just scroll over them.

A couple of good examples are the ones of “I see trends before they happen” (Rocco Strydom) or “Building a portfolio of one-person businesses to $5M in revenue” (Justin Welsh).

These immediately show you what value these individuals create as or can bring to their profile visitors.

Next to this, make sure your profile picture is aligned with the culture of the type of company you want to apply to and your cover photo is representing your interests and brand. Include what you are passionate about, what value you bring, what skills you master and how visitors can discover more.

• Your tagline should be attention grabbing – focus on value creation
• Align your profile picture to the culture of your dream company
• Your cover photo should be representing your interests and brand

When writing your resume you are often limited in the description you can write about yourself, as you want to focus on facts from your previous experience. LinkedIn should be used as an extension of your resume.

Start your ‘About Section’ by repeating your tagline. Your tagline is the title of the article about yourself, your about section. Include specifically what you do in order to accomplish the value you bring which was highlighted in your tagline.

After you write the value you bring and how you do this, you want to include multiple proof points – which is basically referencing previous jobs, projects or a portfolio you have. This will allow visitors to easily spot what value you bring, how you bring this value and why they should trust you.

Lastly, provide information about yourself, your passions, your interests and your values – while you already have expressed why people should trust your ‘professional side’, you want to make it clear you are also human and a person people want to work with.

Make sure to include:

• Tagline (title)
• What you do in order to bring value
• Proof of how you bring value
• Provide information about your personal self

Recruiters and hiring managers are mainly interested in what impact you had during previous employment. Often people focus on ‘situation’ and ‘behaviour’ while forgetting ‘impact’. 

Write down your experience using the ‘Situation – Behaviour – Impact’ model, touching on what was the situation, what did you do and what was the measurable uplift, improvement, target achievement or result you obtained.

This is also the number one rule when writing a resume – which we cover extensively in our programs.

Write everything using:

• Situation
• Behaviour
• Impact