In an age when attention span is shifting and short form videos are taking over most of the user generated content, it’s interesting to understand how platforms such as TikTok, Instagram and Pinterest can boost your career opportunities.
Short videos can be a powerful tool to help you stand out from the crowd and attract the attention of recruiters and employers.
In this blog post, we’ll explore the five reasons why TikTok and short videos might lead to new career opportunities.
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Summary: How TikTok and short videos can boost your career opportunities
- Showcase Your Personality and Creativity
- Highlight Your Skills and Experience
- Reach a Wide Audience
- Create a Memorable First Impression
- Showcase your Soft Skills
Showcase Your Personality and Creativity in Short Videos
While doing a solid-performance of the ‘Wednesday’-dance is most likely not going to lead to more career opportunities, there are some benefits you might be missing out on ignoring short videos all together.
Short videos are an excellent way to showcase your personality, creativity, and skills. In just a few seconds, you can create a compelling video that demonstrates your unique qualities and sets you apart from other job seekers.
Employers and recruiters are looking for candidates who are confident, creative, and have a unique perspective. A well-crafted short video can show them that you have what it takes to stand out in a crowded field.
Highlight Your Skills and Experience on TikTok
Short videos can be an effective way to highlight your skills and experience. You can create videos that demonstrate your expertise in a particular area and showcase your portfolio or projects.
By creating short videos that showcase your skills and experience, you can build credibility with potential employers and recruiters and demonstrate that you’re the right candidate for the job.
You can also use videos in order to educate others. There is no better way to demonstrate you master a topic than helping others get better. It also demonstrates your ability to help and coach others – two very important soft skills.
Reach a Wide Audience for Career Opportunities
Social media such as TikTok, Instagram, YouTube and Pinterest are incredibly popular and have a vast audience used to consuming videos. While LinkedIn traditionally is more text based, these platforms benefit from users with other demographics and a different way of consuming content.
By creating short videos, you can reach a broad audience and potentially connect with recruiters and employers who might not have come across your resume otherwise. The more people who view your video content, the higher the chance of someone noticing your skills and offering you a job opportunity.
Create a Memorable First Impression
Short videos can help you make a lasting impression on potential employers and recruiters. This can obviously go in two ways (bad and good). Instead of submitting only a traditional resume or cover letter, a short video can give them a glimpse of who you are, your skills and your personality.
More and more recruitment processes are requiring their candidates to submit a one-minute introduction video. It is easier to analyze and is more engaging than reading a one page cover letter.
While we don’t recommend posting your cover letter video publicly, you might be able to upload it unlisted and use the technology to share your material.
It’s an excellent opportunity to make a memorable first impression and set yourself apart from other job seekers. By creating an attention-grabbing video, you can pique their interest and increase your chances of landing an interview or job offer.
Showcase your soft skills on TikTok
Short videos are an excellent way to showcase your soft skills. Soft skills like communication, teamwork, problem-solving, and creativity are increasingly becoming essential qualities that employers are looking for in candidates.
By creating short videos that showcase your soft skills, you can demonstrate that you’re not just a qualified candidate but also someone who has the skills needed to thrive in the workplace.
Especially when you can showcase the traction you got on social media, you can use it as a proof point you can engage people and keep them interested.
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